client / Grande cosmetics
Type / marketplace launch 
Channels / AMAZON
Role / Concept · Design
year / 2025
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E-commerce
002 / Amazon refresh

Amazon Refresh

When I joined Grande Cosmetics, the Amazon presence was an afterthought. I rebuilt it end-to-end across two fronts: a complete brand store redesign and A+ content and ALT imagery across the brow category. Both had to carry the brand through a full rebrand.

Role

Full ownership on both. Brand store: art direction, copy, photo direction, and design alongside one team member. Product pages: concepting, copy, research, and design for GrandeLASH-MD and five brow products.

approach

Before touching a single design, we compiled customer reviews across DTC, Sephora, Ulta, and Amazon, then surfaced patterns across thousands of data points. Two signals shaped every decision: customers wanted to see real results, and confidence the product was right for them.

outcome

Approximately 8% increase in CTR on the brand store.

Brand Store

Photography

Product Pages

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Let’s just say, this trend and I are no longer friends.