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001 / sol de janeiro

Sun of January Sale

Sol de Janeiro's annual Sun of January sale is the brand celebrating its own name. Sol de Janeiro translates directly to “Sun of January” in Portuguese, so this sale is an homage to the brand’s heritage and global reach. The challenge was to make it feel like an occasion, not a clearance.

client / Sol de Janeiro
Type / Campaign Concept & Design
Channels / DTC Web · Email · Paid Media
Role / Concept · Direction · Design
year / 2025

Site

Email

Paid Media

promotional campaign
Role

I owned the concept end-to-end: moodboard, creative direction, sign-off from the CD and SVP, and every deliverable.

approach

The sun balloon became the central visual: immediately legible, referencing the brand name without spelling it out, built to translate easily across every format. For the type, I shifted the hierarchy so the offer didn't lead. The story behind the campaign did.

outcome

The campaign is now used internally as the benchmark for how editorial promotions should look and feel at Sol de Janeiro.

Brand-led art direction for beauty, editorial, & cultural work

type of proJ
002 / company

Campaign title

Subtext

OPEN FILE →
OPEN FILE → 
002 / company
type of proJ

Campaign title

Subtext

OPEN FILE →
OPEN FILE →