client / Sol De janeiroType / product launch / campaignChannels / DTC Web · EmailRole / Concept · Designyear / 2025Trend campaign002 / Cheirosa 67Cheirosa 67
Sol de Janeiro didn't create the 67 moment. Their fans did, after the brand tapped into the 6-7 trend going viral on TikTok. From the decision to launch, we had one week to bring this to life.
RoleMy SVP set the creative direction. I expanded the moodboard, designed the emails and content slots from scratch, and owned all decisions on image selection and animation.
approachThe brief was to make it sensorial: make you feel the mango, feel the texture of the scent. For the animation, I leaned into the visual signature of the trend itself. If it has a movement, show the movement.
outcomeIt sold out. Three times.
