client / FreelanceType / Brand identity & art directionChannels / Web · socialRole / Concept · Direction · Designyear / 2025004 / The black versebrand identityThe Black Verse
The Black Verse is a radio show and podcast built to highlight and empower Black musicians. They came to me with a name, a vision, and nothing else.
RoleFull brand identity from scratch: logo, color system, type system, social templates, and landing pages.
approachI wanted this to feel like a symbol before it felt like a logo. The mark combines the Black Power fist, soundbars, and a microphone. The type draws from vintage poster design and the visual lineage of the Black Power movement. Here, heritage, history, and hope for the future come together.