client / Freelance
Type / product launch / campaign
Channels / DTC Web · Email
Role / Concept · Design
year / 2025
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002 / Cheirosa 67
Trend campaign

Cheirosa 67

Sol de Janeiro didn't create the 67 moment. Their fans did, after the brand tapped into the 6-7 trend going viral on TikTok. From the decision to launch, we had one week to bring this to life.

Role

My SVP set the creative direction. I expanded the moodboard, designed the emails and content slots from scratch, and owned all decisions on image selection and animation.

approach

The brief was to make it sensorial: make you feel the mango, feel the texture of the scent. For the animation, I leaned into the visual signature of the trend itself. If it has a movement, show the movement.

Site

Product Page

Email

outcome

It sold out. Three times.

Let’s just say, this trend and I are no longer friends.

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